☰
Logo

The Future of Brand

Experience

What we do

“We source, train, and deploy event talent anywhere in the world so your activation runs flawlessly.”

Brndstry Is The Human Activation Platform Turning Brand Stories Into Real-world Experiences That Audiences Never Forget.

JOIN THE TALENT NETWORK
PARTNER WITH BRNDSTRY

vision

“To power every brand story on earth through the right people, in the right place, at the right moment, creating human experiences that become unforgettable.”

Mission

“brndstry transforms fragmented experiential staffing into a unified global activation platform. We curate and train world-class talent, deploy them with precision, and ensure brands deliver extraordinary live experiences, while creating sustainable opportunity for the humans behind them.”

How It Works

  • 01

    Submit your activation brief including dates, city, roles, and quantity.

  • 02

    We match and confirm trained, vetted, and local-ready talent.

  • 03

    On-site execution with live coordination and support.

  • 04

    Wrap report, performance feedback, and easy rebooking.

Why brndstry Wins

⸻ Global bench of vetted experiential talent ready for brand activations.

⸻ Standardized training and role playbooks for consistent execution.

⸻ Centralized staffing operations to reduce no-shows and last-minute chaos.

⸻ Fast turnaround for single-city and multi-city activations.

⸻ Post-event reporting to support continuous improvement and rebooking.

1
Visual
Live experiences are the most powerful brand builders.
Staffing is broken: fragmented, unreliable, inefficient.
Impact: Brands lose ROI, miss critical consumer touchpoints.
Training + data are outdated and nonexistent.

The Big Problem

The Solution

Delivering the essential staffing infrastructure.
Integrated AI + Talent Activation
Seamless logistics + compliance
Scalable across North America, KSA (RHQ 70 countries), Mexico and beyond
1
Visual

Why brndstry Wins

Proprietary curated talent pool.

1

AI activation = talent match, event planning and next-gen wearables.

2

Cross-region scalability.

3

Deep industry + institutional connections.

4

Team

brndstry team team blends film, television, experiential production, and large-scale staffing expertise. We’ve led major global campaigns, managed high-volume deployments, and built disciplined, high-performing teams that turn complex challenges into flawless execution.

Chris Karnak
Leah Pfeiffer
Alyssa Parlee
Story Experience Needs

CEO

Chris is the CEO of brndstry, leading the company’s creative vision and growth with a track record shaped by two decades of award-winning work across film, television, branded content and large-scale experiential campaigns. He’s built and led high-performing creative teams, directed content across every major platform, and delivered innovative brand experiences that blend narrative craft with real business impact. Known for turning complex challenges into clear strategy and high-caliber execution, Chris brings a rare mix of creative discipline, operational precision and executive leadership that defines brndstry’s standard and drives its next wave of ambition.

Client Experience Director

Leah Pfeiffer is a recognized industry leader in large-scale talent acquisition and management, with more than a decade of success building high-performing teams for world-class brands across North America. She specializes in creating scalable talent ecosystems, strengthening enterprise partnerships, and delivering staffing solutions for some of the most influential companies in the world.

Client Experience Director

Alyssa brings over 18 years of expertise working with international brands and partners, specializing in building and leading high-performing teams that consistently exceed client expectations. Her career includes managing national programs for globally recognized brands such as Mercedes-Benz, Bauer/NHL, Wasserman, and KIND, delivering impactful results across both large-scale and emerging organizations. Alyssa is known for her meticulous attention to detail and unwavering commitment to going the extra mile, she ensures every activation and program is executed with excellence, driving meaningful growth and long-term client success.

Whats Next

brndstry is redefining how brand stories come alive in the real world.

By placing the right people into the right moments, we turn human connection

into the most powerful competitive advantage a brand can have now.

brndstry is the human engine powering

every unforgettable brand experience.

Let's Connect

Join the brndstry Network

We’re always looking to connect with talented creatives, strategists, and collaborators. If you’re interested in being part of the WorkSong network, we’d love to hear from you.

Book Talent / Staff an Event

Interested in working with WorkSong or exploring a partnership? Tell us a bit about your team, brand, or project and we’ll be in touch.